Today sees the launch of new app Foodswitch, designed to help customers make healthier eating choices. The App provides “at a glance” colour coded nutrition information for over 80,000 products. It works by customers scanning the barcode with their smartphone. The app will then highlight the key nutritional information for the product – namely the levels of fat, salt, sugar and saturated fats. It will then use a colour coded system in the style of traffic lights to say whether it’s healthy or not.
Red – (high) try to choose products with less red circles.
Amber – (amber) this choice is OK, but going for choices labelled green is better.
Green – (low) the more green circles, the healthier the choice.
In an age where obesity figures are still on the rise, this app could become a vital tool for many customers on their weekly shop. But – should we depend on technology to dictate our lives and what we eat? And will this app be successful in the UK? Listen to the interview with Sonia Pombo, the nutritionist behind the app, to find out more.